The stakes have never been higher for SaaS companies when it comes to customer experience (CX). Today, a single negative interaction can cost you a lot. According to research, 52% of customers will switch to a competitor after just one poor experience. For SaaS companies, it’s essential to advance CX maturity. In this article, we … [Read more…]
Cultivating customer loyalty can pay dividends in the long-term. In SaaS, repeat business isn’t just beneficial—it’s critical for predictable revenue and growth. Not only can your brand benefit from the recurrent income the repeat business provides, but these customers can bring you new ones via word-of-mouth. However, reaping these benefits requires building customer relations first, … [Read more…]
Leading a customer success team means you’re always focused on ensuring clients have the support they need. Your team is proactive with onboarding, responsive to questions, and ready to solve problems. However, lately, you’re noticing a troubling trend: customer satisfaction isn’t climbing, and churn is on the rise. Why? Your customers are branching out, interacting … [Read more…]
According to Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, and in the cutthroat world of SaaS, customer loyalty isn’t just “nice to have”—it’s survival. Loyal customers renew subscriptions, advocate for your product, and drive expansion revenue. But how do you measure … [Read more…]
Customer retention is a game changer for SaaS companies. While attracting new users is important, retaining existing customers often has a greater impact on long-term success. A study by Harvard Business Review reveals that increasing retention rates by just 5% can result in a profit boost of 25% to 95%. This is especially critical for … [Read more…]
When you’re starting out in customer success, it can feel like behind any door you open hides a fire you had to put out yesterday. Every tactic seems both easy to understand and complex to execute. And all the while, clients are screaming for support and you don’t know if it should be you who … [Read more…]
The world’s #1 AI CRM – that’s Salesforce in a nutshell, and who are we to argue with that? Our goal here is not to put that extremely bold statement into analysis, but rather to give an objective review of Salesforce CRM software focused on its capabilities of serving the unique needs of Customer Success … [Read more…]
Custify is excited to share that its innovative approach to customer success has garnered attention from Research.com, a leading platform that evaluates business software solutions. Research.com has highlighted Custify as a top customer success management (CSM) contender, praising its powerful suite of tools designed to enhance customer relationships and boost retention rates. In its detailed … [Read more…]
Customer success is one of the most rewarding careers on the rise at this point. More and more people discover they have a knack for customer relations and helping people reach their goals. So it’s no surprise that many decide to become leaders of customer success. We live in this space. We know it’s easy … [Read more…]
In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at Custify, sat down with Porter Williams, VP of Customer Success at BrightHire. What You’ll Learn: How past experiences impacted customer success How to focus on delivering value to customers How to scale your business with clear systems … [Read more…]