In customer success, we tend to look a lot at churn, retention, and revenue growth, but we often forget about one key metric: customer growth rate. Often, it’s one of the best ways of gauging your growth as a company, and it’s also one of the easiest metrics to calculate.Today, I’m going to talk about: … [Read more…]
The role of an account manager has evolved and changed significantly over the last few years. Particularly with the growth of customer success, SaaS account management has seen their goals and tasks become more streamlined and high level, leaning closer to sales and farther from customer service. In today’s guide, let’s explore the role of … [Read more…]
Customer retention is a game changer for SaaS companies. While attracting new users is important, retaining existing customers often has a greater impact on long-term success. A study by Harvard Business Review reveals that increasing retention rates by just 5% can result in a profit boost of 25% to 95%. This is especially critical for … [Read more…]
In this webinar, Irina Cismas, CMO of Custify, facilitated an engaging discussion with Sara Arreco, Head of CS at Antavo, Christopher Warren Gash, VP of CS at Sympa and Porter William, VP of Customer Success at BrightHire. The conversation delved into three pivotal strategies for driving customer success in 2025: customer journey mapping, digital CS … [Read more…]